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Why Conversational is an Essential Component of a Successful Chatbot in Higher Education

What is "conversational"? By the Merriam-Webster dictionary, conversation is defined as an "oral exchange of sentiments, observations, opinions, or ideas". Because of the exchange, one-on-one conversations are often considered the most effective way for humans to engage with one another.

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4 Must-Haves for Universities When Considering a Chatbot

Companies around the world are constantly evaluating how to best reach and/or serve their customers, exploring ways to better connect with customers, while always keeping a keen eye on the resources needed to do so.  Higher education is no different. It too needs to cut through the clutter and create a connection with potential students, and continue to build the relationship even after those students are part of their university environment.

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