What is "conversational"? By the Merriam-Webster dictionary, conversation is defined as an "oral exchange of sentiments, observations, opinions, or ideas". Because of the exchange, one-on-one conversations are often considered the most effective way for humans to engage with one another.
Companies around the world are constantly evaluating how to best reach and/or serve their customers, exploring ways to better connect with customers, while always keeping a keen eye on the resources needed to do so. Higher education is no different. It too needs to cut through the clutter and create a connection with potential students, and continue to build the relationship even after those students are part of their university environment.
