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AI Chatbots vs. Non-AI Chatbots

In general, chatbots are made to scale out human-human communications (e.g., product marketing and customer support) through automation. Depending on the underlying technologies used, today's chatbots fall into two broad categories: Non-AI chatbots and AI chatbots.

A Quick Comparison

Non-AI chatbots focus on automating simple tasks (e.g., broadcasting messages) with little intelligence, while AI chatbots focus on automating tasks, including complex tasks that involve highly diverse user interactions, with a human touch. The table below summarizes the key differences between the two and their suitable applications, respectively.

Non-AI
vs. AI chatbots comparison table

Juji Studio enables you to easily create powerful AI chatbots with built-in machine intelligence. Your application can often help you decide whether you need an AI chatbot. For example, if you need a chatbot just to broadcast messages but ignore any user interactions (e.g., user questions), you probably do not need an AI chatbot. On the other hand, if you want your chatbot to interactively engage and help your audience, e.g., answering user product inquiries while introducing products, then you need an AI chatbot.

Conversation Capabilities

AI chatbots and non-AI chatbots differ greatly in their capabilities in carrying on and managing conversations that involve natural language (free-text) communications. The type of communications you want to support helps you decide whether you need a non-AI or AI chatbot.

Non-AI Chatbots

Most non-AI chatbots are also known as "button bots", which drive a fixed chat flow that requires users to click on a set of choice buttons and move a "chat" forward as shown below.

an example of
button bot

In such a flow, users are not allowed to interrupt or deviate from the flow, let alone asking questions or making requests during the flow (e.g., user questions are simply ignored). Such chatbots are suitable for only very simple tasks during which user actions can be highly anticipated (e.g., only a couple of choices to make) and users are unlikely to deviate from a pre-defined chat flow.

AI Chatbots

In contrast, AI chatbots support a natural, fluid conversation during which they can actively listen to users' natural language input, allowing users to pose questions and deviate from a planned chat flow. The following screenshot shows that a user poses a free-text question instead of answering a chatbot's initial inquiry. The chatbot was able to recognize the free-text question and responds to it instantaneously. In addition, the chatbot remembers the conversation context, and reasks the question.

an example of
AI chatbot - task oriented


In addition to supporting task-oriented chats (e.g., answering user questions), AI chatbots are capable of social chitchats. Below is an example showing a social chat between a chatbot and a user:

an example of
AI chatbot - social chats

As shown above, the chatbot can recognize user input and carry on a conversation naturally. Juji provides a dialog library that contains thousands of built-in mini conversations, which can be directly used to support various social chitchats.

People Insights from Chat

Having a conversation is a natural way to get to know a person and use the understanding to best help the person. Since chatbots aim at scaling out human-human communications, ideally chatbots should get to know their users and use such knowledge to best help their users. The level of understanding about your audience that you want to obtain can also help you decide whether you need a non-AI or AI chatbot.

Non-AI Chatbots

Since non-AI chatbots typically do not interpret users' natural language expressions, their understanding of users is often limited. For example, their understanding of users is limited at eliciting users' choices or preferences from button selections as described above. Extracting richer information or implicit meanings from natural language expressions is not part of the user understanding process in non-AI chatbots.

AI Chatbots

On the other hand, AI chatbots can interpret users' free-text expressions, which enable them to gain a deeper understanding of users. The example shown below indicates that not only does an AI chatbot understand that a user dislikes the movie in question, but it is also able to gather the rationale behind the user's negative sentiment.

an example of
AI chatbot for interpreting user input

Furthermore, a capable AI chatbot can read between the lines and automatically infer deep people insights from a chat. For example, such a chatbot may infer a user's implicit needs and wants, who is family-oriented and family safety is the top priority. It can then use such insights to personalize the service, such as recommending products or services that meet the needs of the family. Similarly, an AI chatbot may infer that a user is impulsive and a quick decision maker, the chatbot may remind the user of checking facts before making a decision. Below shows two examples where a chatbot "coaches" two different candidates to do their best in an interview based on their unique characteristics.

an example of
AI chatbot inferring user intent and characteristics

Quick Test

There are many hypes and hopes about AI chatbots. If you are wondering whether you need an AI chatbot, a quick test below may help you make a decision. Additionally, there are many chatbot platforms out but not all of them can make AI chatbots. If you decide to make an AI chatbot, use the second test below to help you find the right chatbot platform that can live up to your expectations.

Do I Need AI Chatbot

As described above, the differences between non-AI and AI chatbots are their abilities to engage with humans, glean human insights from a chat, and personalize such engagements. If you are still unsure which type of chatbot you need, you can use the following quick test to determine whether you need an AI chatbot.

  • Do you want your chatbot to interact with your audience, e.g., answering user free-text questions any time during a chat?

  • Do you want your chatbot to handle multi-step tasks with highly diverse user paths that are difficult to numerate or anticipate?

  • Do you want your chatbot to bond with your audience through social interactions and handle exceptions gracefully?

  • Do you want your chatbot to learn insights of your audience from a chat and use such insights to help them in the chat?

  • Do you want your chatbot to improve and learn over time?

If your answer is yes to any of the above questions, you need an AI chatbot. Additionally, you can use the above questions to evaluate whether a chatbot is an AI chatbot and its capabilities.

Which AI Chatbot Platform to Use?

This seems like a difficult question to answer especially for people who are not an AI expert. There is in fact a simple test to evaluate AI chatbot platforms:

Does the platform use its own chatbot to serve its own business?

In other words, do they trust their own product enough to dogfood it?

If the answer to the above question is yes, ask:

How do you like your interaction with the featured chatbot?

Concretely, ask the following:

  • Whether and how well does it understand your free-text input?
  • Whether and how well does it address your questions and handle your interruptions?
  • Whether and how well does it help you achieve your task?

Keep in mind that this is perhaps one of their better chatbots.

If the answers to the above questions are all positive, ask:

How fast can you use the platform to create a simple AI chatbot yourself?

Just make a simple chatbot to demonstrate the following:

  • Ask an open-ended question to greet a user - (e.g., How are you doing?)
  • Present a piece of information (e.g., introducing a product)
  • Ask user opinion after presenting the information
  • Ask a general question before responding to chatbot greeting
  • Ask a question about the presented information before giving your own opinion

If the platform does not allow you to DIY the simple AI chatbot as above, ask:

How long will take the platform provider to do it for you?

If the answers to all the above questions are positive, there is definitely a good sign that the platform is an AI chatbot platform. You can then make a decision based on additional factors, such as ease-of-use and pricing of the platform.

What's Next

Ready to create your own AI chatbot? Check out these design tips for creating super helpful and user-pleasing AI chatbots to help you scale your business and delight your audience.