Student Recruitment

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Case Study: Juji Cognitive AI Chatbot Helping Grow Student Recruitment of Online Programs

Michelle Zhou
Michelle Zhou  -  6 min read
The Gies College of Business at University of Illinois is a leader in shaping the business education landscape and democratizing business education with a top-ranked, highly successful online MBA program, the iMBA program. The program was launched in 2016 starting with 116 students and has grown rapidly now with over 4600 students. The program has earned a 97% student satisfaction rating, a retention rate of 95%, and the graduates seeing pay raise by 21% on average.

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