As indicated by this post, 84% consumers want to be treated as a unique individual not just a number, while 95% of companies saw 3X ROI from their personalization efforts. Now with the rise of conversational commerce, chatbots become a natural and private channel for brands to engage with users and offer personalized services in one-on-one conversations. In such a conversation, a chatbot can naturally elicit users' needs and wants and then provide personalized help or guidance based on the gathered information.
